Sunday, April 26, 2015

What is meant by marketing? Wikipedia and actual difference!!

According to Wikipedia


Marketing

From Wikipedia, the free encyclopedia

MARKETING techniques include choosing target markets through MARKET analysis and market segmentation, as well as understanding consumer behavior and advertising a product's value to the customer.MARKETING is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.
From a societal point of view, MARKETING is the link between a society's material requirements and its economic patterns of response.
MARKETING satisfies these needs and wants through exchange processes and building long-term relationships.
Marketing blends art and applied science (such as behavioral sciences) and makes use of information technology.
Marketing is applied in enterprise and organizations through marketing management.



Actual meaning in educational books

Marketing is defined by the institute of Marketing as"the management process that identifies, anticipates and supplies customer needs efficiently and profitable"

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Abdul Jabbar Bhatti

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