Sunday, February 14, 2016

Marketing Manager Job Description


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The marketing manager manages the day to day marketing activities of the organization and long term marketing strategy for the company.
 

Duties of the Marketing Manager include:

  • Managing all marketing for the company and activities within the marketing department.
  • Developing the marketing strategy for the company in line with company objectives.
  • Co-ordinating marketing campaigns with sales activities.
  • Overseeing the company’s marketing budget.
  • Creation and publication of all marketing material in line with marketing plans.
  • Planning and implementing promotional campaigns.
  • Manage and improve lead generation campaigns, measuring results.
  • Overall responsibility for brand management and corporate identity
  • Preparing on line and print marketing campaigns.
  • Monitor and report on effectiveness of marketing communications.
  • Creating a wide range of different marketing materials.
  • Working closely with design agencies and assisting with new product launches.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Analyzing potential strategic partner relationships for company marketing.
     

Requirements of the role:

  • Bachelor degree in Marketing.
  • Qualified chartered marketer.
  • Strong analytical and project management skills.
  • Confident and dynamic personality.
  • Strong creative outlook.

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