Today’s post is about selling MORE of your product online. This is a sneak peek into what I will teach in my Seminar on Sunday in San Francisco. I get so many questions about this topic and online sales are continuing to grow like crazy – if you know what you’re doing. (e-commerce software) is expecting 20% growth in online holiday sales over last year. That’s awesome.
So here are the 3 things you need to have in order to sell MORE online. (Remember, this is a quick overview, not the full training).
#1. Traffic
Well duh, of course you need people to come to your site – especially when you consider studies show conversion rates to be anywhere between 2 – 8%. And you want this traffic to be actual potential buyers – not just any traffic. You want people who like what you have and can afford to pay for it– your “ideal prospects”.
Getting these “right” people takes marketing, and there’s no quick fix for getting LOTS of traffic, like tomorrow. I teach the entire process in my Marketing Course for designers, but for now, here’s what you can do.
A simple and relatively easy way to get yourself and your product mentioned on Twitter and in 3rd party blogs. It’s something you can do NOW – and boost traffic before the Holidays. This article tells you how to do it. Of course, social media is a great way to drive traffic and it works best when you have been keeping up with people on these platforms rather than blasting them out now and asking for the sale.
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